Most "eco" detergents still lean on SLS and optical brighteners — chemicals that coat fabric to make it look brighter rather than actually getting it cleaner, and that tend to irritate reactive skin. This formula skips both, along with MI and synthetic fragrance, relying instead on plant-based enzymes and coconut-derived surfactants to break down stains and rinse away completely.

Because it ships as a thin sheet rather than a liquid, it removes about 99% of the water and all of the plastic that a typical detergent jug carries — less weight to ship, less packaging waste at the end. Safe for newborn laundry and gentle enough for everyday sensitive skin, without giving up cleaning power on tougher stains like sweat or grass.